LONDON, July X, 2007: Seatwave, the UK’s largest fan-to-fan ticket exchange, has signed a strategic deal with Microsoft Digital Advertising Solutions to become the exclusive ticketing provider to the UK’s Windows Live Messenger user base
The £128,000 deal will run for 12 months. Seatwave will also provide email bulletins to Windows Live Hotmail users in the UK
Through Seatwave, consumers can buy and sell tickets for concerts, theatre, sports and many other live events in a safe and secure environment.
With the existing secondary ticketing market currently already worth around £1 billion in the UK, and between £3.5 - £5 billion across Europe, Seatwave is in a uniquely strong position to capitalise on this market by offering consumers a more transparent and safer way to buy and sell tickets. Seatwave aim to provide a compelling consumer experience to the millions of people who buy and sell events tickets across UK and Europe.
Seatwave will reach the 14 million UK monthly users of Windows Live Messenger with specific phases of advertising activity over quarterly periods including:
• Banner advertising campaign - targeting frequent event goers
• Windows Live Messenger Tab - linking to a Seatwave microsite which offers content on theatre, sporting and music events.
The relationship with Microsoft will also allow the 12 million monthly Windows Live Hotmail users in the UK to sign up for a fortnightly Seatwave newsletter. As well as ticketing, it will provide users with extensive information on upcoming gigs, theatre, music concerts, sports and other live events across the UK.
Commenting on the new deal, James Burgess, VP of Marketing at Seatwave said: “Our partnerships are all about offering customers as much access to information on events and ticket reselling as possible. Windows Live and MSN are two of the most popular and well-known online brands and we are delighted to be working with them in the coming months.”
Alex Marks, UK Head of Trade Marketing, Microsoft Digital Advertising Solutions, added: “Microsoft Digital Advertising Solutions prides itself on providing strong, relevant content for our customers. This deal is an example of how advertisers can provide value added, engaging content to a targeted and relevant audience.”
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For further information please contact
Louise Rutter / Katie Thompson
Portland PR
T. 020 7404 5344
E.
Notes for editors
About Microsoft Digital Advertising Solutions
Microsoft Digital Advertising Solutions is a robust set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points. Advertisers can actively engage with their consumers through a suite of high-impact advertising products and platforms, reaching a global audience of more than 465 million unique users per month across the MSN network, as well as millions more through Windows Live, Xbox®, the Microsoft Office system and Live Search. Advertisers can feel confident they will achieve measurable results through groundbreaking research, advertising innovation, strategic planning and excellence in execution. More information about Microsoft Digital Advertising Solutions is available at
http://advertising.microsoft.com.
For more information about Microsoft Digital Advertising Solutions please call:
Emma Ap-Thomas
Tel: 0207 025 6533
Email:
About Seatwave
Seatwave is the UK’s largest fan-to-fan ticket exchange . Seatwave was launched in February 2007 by Joe Cohen, ex Ticketmaster and ex match.com, and early stage Venture Capital firm, Atlas Venture. It has more than 400,000 tickets on sale at any one time, 20 times more than eBay. Seatwave guarantees that tickets come only from legitimate sources and will represent them accurately and honestly. All tickets include ‘TicketCover™’ free of charge, providing a 100% money-back guarantee for event cancellation and a number of other possible misfortunes. The company is based in London. www.seatwave.com
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