PRESS RELEASE

LONDON IRISH AND SALE SHARKS APPOINT SEATWAVE

Safe and secure service for customers makes Seatwave partner of choice

London: 17 September 2007: Seatwave, the UK’s largest fan-to-fan ticket exchange has been appointed by London Irish, the Premiership rugby union club and Sale Sharks, the Guinness Premiership Champions 2006 to assist with ticket sales. Seatwave will become London Irish’s Official Online Ticketing Partner and will run the Official Season Ticket Exchange for Sale Sharks.

London Irish will provide Seatwave with a significant allocation of tickets per match, starting from the first match on the 23rd September. For Sale Sharks, Seatwave will become the Official Season Ticket Exchange, where Season Ticket Holders, unable to attend a game, can re-sell tickets from their season pass. Seatwave will also have a primary ticket allocation that it will be selling on behalf of Sale Sharks for every home match.

James Durbin, Sale and Commercial Manager of London Irish commented:
“We are delighted to be using Seatwave and to have found a new distribution channel for our tickets. By using Seatwave we are making tickets accessible to everyone and attracting new fans to the game.”

Nathan Bombrys, Sale Sharks Commercial Director commented:
“By providing our Official Season Ticket Exchange, Seatwave, have added even more value to being a Sharks Season Ticket Holder. Our Season Ticket Holders know that if they cannot attend a match, they can sell on their season ticket using Seatwave.”

Commenting on the new contracts, James Burgess VP of Marketing at Seatwave said: “We are delighted to be working with two of the most prestigious premiership rugby union clubs. Making tickets more accessible to fans and getting new fans into the game is an important step for both clubs. We are delighted that both clubs have chosen Seatwave to fulfil their requirements and see this as an illustration of our commitment to creating a transparent and customer friendly market for tickets in the sporting arena.”

In addition, Seatwave will become an official kit sponsor for London Irish and Sale Sharks. Both clubs will also run Seatwave ads in all programmes and perimeter boards throughout home matches.

- Ends -

For further information please contact

Louise Rutter / Katie Thompson
Portland PR
T. 020 7404 5344
E.

Seatwave
Seatwave is Europe’s largest fan-to-fan ticket exchange, an online marketplace for buying and selling tickets for theatre, sports, music and other live events. The company was launched in February 2007 by Joe Cohen, ex Ticketmaster and ex match.com and early stage Venture Capital firm, Atlas Venture. Seatwave has more than 500,000 tickets on sale, which is almost 10 times as many as eBay across Europe and 25 times as many as eBay UK. Seatwave guarantees that tickets come only from legitimate sources and will represent them accurately and honestly. Seatwave operates two types of customer protection. TicketintegrityTM guarantees that buyers will receive the tickets they ordered and in good time for the event. If not Seatwave refunds 150% of what was paid. All tickets bought on Seatwave are also covered by TicketcoverTM This provides for a full refund if an event is cancelled and even covers buyers for a range of circumstances that may prevent them from attending their performance. The company is based in London. http://www.seatwave.com


For more information about tickets for London Irish and Sale Sharks matches go to:
http://www.salesharks.com and http://www.london-irish.com

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