AUGUST 18, 2008
Former Google and eBay Marketing Director moves to Europe’s largest fan-to-fan ticket marketplace
Seatwave, Europe’s largest fan-to-fan ticket marketplace has appointed Karl Krainer as Senior Vice President and Managing Director Northern Europe. Krainer sees his major task as strengthening Seatwave’s leading position in the secondary ticketing market.
Krainer joins Seatwave from Google where he was Marketing Director, responsible for the search engine’s marketing in Germany, Austria, Switzerland and Scandinavia. Prior to Google he was Director of Brand Marketing at eBay and oversaw, amongst others, the “3…2…1…Meins” campaign. Previous marketing expertise was gained at Coca-Cola, DealTime.com (today: shopping.com) and Apollinaris & Schweppes. Krainer started his career at Procter & Gamble in his home country of Austria.
Joe Cohen, founder and CEO of Seatwave, said: “Karl is the right person to push Seatwave’s expansion, combining great leadership skills, brand development know-how as well as online experience. With him at the top, Seatwave is set to strengthen its market position in Germany and to expand its presence further in Northern Europe.”
With its secure and transparent platform Seatwave is setting standards in the secondary ticketing market. The rapidly growing ticket marketplace offers more than 250,000 tickets on any given day. Buyers and sellers are protected by comprehensive guarantees. Krainer feels confident about Seatwave’s expansion, saying: “I am looking forward to being part of this next step for Seatwave, and as such we are looking to further expand our team in Hamburg.”
Since its inception in 2006, London-based Seatwave has launched operations in Great Britain, Germany, Italy, Spain and the Netherlands. In February Seatwave announced an injection of $25 million in Series C funding.
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For further information please contact
Katie Thompson / Wendy Timmons
Portland PR
T. 020 7842 0123
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Notes for editors
Seatwave recently announced the Appointment of Marty Pompadur, Chairman of News Corp Europe, as a Non-Executive Director.
Seatwave recently announced the appointment of Aksel van der Wal as Chief Financial Officer, who moved from Vodafone, and the securing of $25 million in Series C Funding in an exercise led by Fidelity Ventures, which included existing investors Atlas Ventures, Mangrove Capital Partners and Adinvest.
The $25 million injection of funding came as Seatwave cemented its leadership position in the European secondary ticketing market, demonstrated by having over 250,000 tickets available for sale at any one time and being the most-trafficked ticket exchange website in Europe.[1] In 2007, Seatwave customers listed more than 1.7 million tickets for events in no less than 38 countries on its site. Seatwave launched ticket exchanges in Germany, Holland, Spain and Italy during the last quarter of 2007.
The company has expanded rapidly by offering fans of live events a secure and transparent environment in which to buy and sell tickets. Its strong customer protection measures have also attracted a host of partners including Grand Union Management, MSN, Time Out, Associated Newspapers, Leonard Cohen, Virgin Media, the Kaiser Chiefs, London Irish Rugby Club, and Channelfly among many others.
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